DR Ultra - ON
WATCHDirector - Justin Ulbrichsen
Production - DR & Highwire
A campaign project between DR and the initiativ ON, with focus on screen habits for children and their parents
ON is a platform for learning and dialogue that helps create a safe digital future for all Danish children and young people. The organizations Save the Children Denmark, Children’s Conditions (Børns Vilkår), the Danish Media Council for Children and Young People, and the Center for Digital Pedagogy have joined forces to promote digital literacy through a broad national initiative, supported by the Danish Ministry of Children and Education’s fund for strengthening digital literacy among children and young people.